The Hard Seltzer category is new to South Africa. How do you educate consumers about what’s in a Hard Seltzer in an interesting way, encouraging trial?
Sample the product. We got musical duo Lemon & Herb to do just that, sampling the sounds of vodka, sparkling water & natural flavours to create a new track & music video.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoOur cookie policy